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Industry news--Best Approaches in Selling LED Display Solutions
Time:2017-09-21

LED display has become widely used almost everywhere - from restaurants to retail stores, banks, business offices, government institutions, churches and more.

Taking time to understand all information about a product is a great start to marketing that product. Obtaining an in depth perspective about how the product can be utilized when selling LED display solutions ensures you are reaching all potential customers.

When selling LED display, don’t think of yourself as just a sales person. You are selling more than just a sign; you are entering a long-term relationship.

The key to selling is to create solutions that add value to your customers.
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Daily Dollar Cost Approach

When it comes to cost, new LED display customers often think purchasing LED screen are too expensive. If you evaluate the ROI impact of how sales increase verses the cost of owning a digital sign in terms of dollars per day, LED screen can pay for themselves in less than one year based on your average daily sale!

For instance, the payment period for a $12,000 LED screen display is 2 years or 24 months.

Cost per Month = $12,000/24 months = $500 per month

Cost per Day = $500/30 days = $16.66 per day

Make the customer see that minimal amount they need to spend on their LED screen display each day.
You may also like : Improve Your Business ROI Benefits of LED Screen Advertising
Current Advertising Budget Restructuring Approach

It is important that every business has budget allocations for marketing and advertising. However, some business owners see that purchasing a LED display would be just an additional expense that adds to their advertising budget.
The solution here is to make the customer see that they can allocate the funds in their existing budget to their LED display purchase. Ask your customers how they utilize their advertising budgets. Do they use traditional or broad-based advertising?

Ask follow up questions like, "May I ask how much you allocate per month advertising your business?"

The challenge here is to let the customer see that purchasing a electronic display more cost effective than their current advertising budget.

Return on Investment Approach

Business sales and revenue are likely to increase by using LED display, since LED screen display is an effective way to advertise. In general, it is possible to see an increase of about 25-30 percent, depending upon strategic content, the company’s current campaign, and the location of the sign.

For instance, a small business does $300,000 yearly sales with 35 percent sales margin.

With the use of LED screen display, the sales will most likely to increase to $375,000 per year. If income is projected to increase by 0.35, then profit before taxes is about (0.35 x 75,000) = $26,250.

If the total cost of the LED screen display is $25,000, then your customer can still have additional $1,250 savings.

The challenge here is to make the client see the impact of having a LED display - from driving more sales to paying the sign fully. Buying LED Displays Is A High Return Value Investment 

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