At present, China's LED industry frequent price war, which is by no means accidental, but by the current industry development environment and the development stage of the decision, the occurrence of its inevitability. LED industry price war, to reduce the price as the main feature, is the pursuit of maximizing the interests of LED enterprises in the current industry environment, the competitive market share of a conventional means. Led enterprise to want to survive and develop in the fierce market competition environment, to seize market share is a necessary condition, and the price war as to seize the market the most effective and the most efficacious means by led enterprises of all ages are also in the reason. 

 In recent years, LED industry technology updates replacement more and more quickly, in the industry showing varying degrees of overcapacity problem, serious overcapacity will enable led enterprise faced with the huge survival crisis; a general lack of awareness of innovation, product homogenization serious, market marketing low level... In the face of such a predicament, the majority of enterprises in addition to the price, helpless, more small and medium-sized enterprises in the competition of market economy is forced to participate in price war, due to the enterprise's own strength, the scale of the degree, and large enterprises cannot be mentioned in the same breath, the result is often suffered heavy losses, the market fall, the interest is damaged. 

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